Building use cases.
By creating use cases. Customers don’t have the time or skills to make good applications on the CM level. So we created our own store for this and we sell applications. Like the Google or Apple App Store but in the security market.
IBM, Arcsight, Splunk all have app stores but they don’t have a lot of applications and what they have is free. We allow our developers to monetize their applications.
We can ask other developers to create applications and sell them through our store. We have competitors, but they are also our partners. We sell through them and they’ll sometimes ask us to create applications for them.
There are too many threats and not enough time to work through them. People are overloaded with information and technologies and they don’t have enough time to figure out all the issues.